Professional Roughstock and RFD-TV Announce Multi-Year Broadcast Agreement


Multi-year Deal to Bring PRS Programming to 40-Million U.S. Households Every Friday Night Beginning in May 2013


Media Contact:
Kevin Contardo
Pro Roughstock Series
Phone: (859) 835-4081

BELLE FOURCHE, SD – April 2, 2013 – Professional Roughstock and Rural Media Group announced today a multi-year TV contract that will combine the country's fastest growing rodeo sports series with the nation's most important rural network, RFD-TV. The agreement will bring weekly Professional Roughstock Series (PRS) programming to more than 40 million U.S. households beginning Friday, May 3rd.

"We couldn't be happier with the arrangement," said Spud Whitman, PRS President. "This is a great step forward for our series which is growing faster than ever right now."

The Professional Roughstock Series features the country's top bareback, saddle bronc and bull riders who compete in live events across the country. Highlights of those events will be brought to RFD-TV in the form of 30-minute programs that will debut at 10pm Eastern Time on May 3rd. Each original episode will then be re-broadcast the following Sunday afternoon at 2:30pm Eastern.

RFD-logo"The addition of PRS to RFD-TV is the next step forward for us in our drive to bring more western sports and quality event programming to our viewers and fans," said Randy Bernard, CEO of Rural Media Group. "We look forward to further enhancing the popularity of the sport and to bringing PRS into more and more households through our strong cable and satellite distribution."

The first episode, set to air on May 3rd, will be an introductory show. "Our goal is not only to entertain but to build a fan base for our series," Whitman said. "A big part of that is to help the broader RFD-TV audience understand what it takes to succeed in each of our disciplines; bareback, saddle bronc and bull riding."

Whitman says it's important to Pro Roughstock to build relationships between the viewers and the riders. He says they plan to do that by introducing the audience to the competitors with periodic feature stories. "And we want to add to that the backstories of the horses and bulls that are the other side of the equation in the PRS. We'd like to build the reputations of our stock contractors and the animal athletes they bring, as well."

BroadcastTeamThe broadcast team includes Whitman a 5-time Professional Bull Rider World Finalist, Monty "Hawkeye" Henson, a 5-time World Saddle Bronc Champion, Kelly Timberman, World Bareback Champion and multi-year NFR qualifier, and handling the play-by-play duties will be well-known veteran announcer Justin McKee. The PRS plans to produce 32 episodes this season, comprising 16 hours of original programming.

About Professional Roughstock (PRS):

Headquartered in Belle Fourche, SD, the Professional Roughstock Series features the top names in Bareback riding, Saddle Bronc, and Bull Riding matched up with hand-picked world class animal athletes. The PRS televises each of their self-produced events to a national U.S. audience through RFD-TV. For more information on the PRS go to

Darren Epstein
(Mobile) 818-929-8707

About Rural Media Group (RMG):

Rural Media Group, Inc., formed in 2008, is the world's leading provider of multimedia content dedicated to the rural and western life. RMG is the parent company of RFD-TV, FamilyNet, RURAL TV, RFD-TV the Magazine and RFD-TV the Theatre. RFD-TV, the flagship network for RMG, launched in December 2000. RFD-TV is the nation's first 24-hour television network dedicated to serving the needs and interests of rural America with programming focused on agriculture, equine and the rural lifestyle, along with traditional country music and entertainment. RMG acquired FamilyNet, America's trusted entertainment network dedicated to providing wholesome and responsible viewing choices for today's diverse family. RURAL TV produces rural business news covering commodity markets for both cash and futures. Daily productions include Market Day Report and the Rural Evening News. RMG networks are distributed into more than 61 million homes worldwide by DBS and cable systems including DISH Network, DIRECTV®, Comcast, Verizon FiOS TV, AT&T U-Verse, Mediacom, Charter, Optimum, Brighthouse, Suddenlink, Time Warner, Cox, and more than 600 independent rural cable systems. RFD-TV The Magazine is the print programming guide for the networks, which has attracted some 200,000 paid subscribers. RFD-TV The Theatre is a 2000 capacity soft seat venue in Branson, MO where entertainment programming is produced. Corporate headquarters are in Omaha, NE, and production operations are in Nashville, TN. For more information, visit,, and Follow us on Twitter and Facebook: @OfficialRFDTV @RURALTV @FamilyNet

Sarah A.Chase
(Mobile) 402-889-5152

TV Partner
PRS National Sponsors