Denver, CO, March 15th, 2011 - The Professional Roughstock Series announced today that they have signed an agreement with Altitude Sports & Entertainment to broadcast at least six action-packed PRS telecasts on the most watched regional sports network in the Rockies.
Denver, CO, March 15th, 2011 - The Professional Roughstock Series announced today that they have signed an agreement with Altitude Sports & Entertainment to broadcast at least six action-packed PRS telecasts on the most watched regional sports network in the Rockies. Key events covered in the schedule include the Chase-Hawks Memorial from Billings, MT, the Kissack Water & Oil Buck-n-Ball from Gillete, WY, and the Extreme Rodeo Challenge from Loveland, CO.
“Altitude is a natural fit for our sport. We have a concentrated fan base in Colorado and the surrounding states and the availability on satellite will give more PRS fans a chance to follow our season,” said Todd Marsh, CEO of the PRS. “Fans tune in to Altitude for top tier sports and thrilling events and that’s what the PRS brings to the table.”
The agreement marks the first satellite distribution for the Professional Roughstock Series and headlines an already impressive lineup of broadcast partners. The PRS will be available in more than 13 million homes with the combination of Altitude, Blue Highways TV, and Mid-Continent Cable.
According to Doug Ballmer, Director of Programming for Altitude, they had been searching for an event like this for some time. “We’ve always known that Western lifestyle programming is popular in our market. The PRS provides us with the most exciting elements of rodeo and a unique spin on tradition. Their production quality is top notch and we know our viewers will be instantly hooked.”
PRS telecasts on Altitude will begin Saturday, April 2nd at 1:00 pm MST. Altitude can be found on DirecTV channel 681 and on Dish Network channel 410.
About the PRS:
Headquartered in Belle Fouche, SD, the Professional Roughstock Series was founded in 2001 with several independently produced events per season, mostly in the mountain west region. The series features the top names in Bareback riding, Saddle bronc, and Bull Riding matched up with hand-picked world class animal athletes. The PRS has grown significantly in the past year, expanding their event schedule to ten events throughout the US. For more information on the PRS, visit www.professionalroughstock.com.
About Altitude Sports &Entertainment:
Seen in more than 3.1 million homes in a 10 state territory and a total of 6.3 million homes nationally, Altitude is the television home of the Colorado Avalanche, Denver Nuggets, Colorado Rapids, Colorado Mammoth, Colorado Eagles, the Big Sky Conference, the Rocky Mountain Athletic Conference, ESPN Syndication (including Big 12 Conference and Western Athletic Conference events), as well as other local and regional sports, entertainment and public service programming. A full list of Altitude programming and other information can be found at www.altitude.tv.
